Dealer Sales Executive

Full Time
Mumbai, Palghar, Thane
Posted 2 years ago
Type of Employment (On-Roll/Off-Roll) Dealership Role
Name of the Company Tata Motors Limited
Industry Automobile
Channel/Division Sales
Position Name Dealer Sales Executive
Highest Qualification Graduate/Diploma in Engineering (Automobile/Mechanical)
Age (Min & Max) Upto 35 years
Experience (Min & Max) Minimum 1 year (Any sales)
Bike Availability Yes
License Availability Yes
Smart Phone Availability Yes
Son of Soil Not Required
No poach companies list (If any) Any two wheeler
CTC Range (Min & Max) Metro City 15,000 to 20,000 & Non Metro 10,000 to 15,000
Fixed Monthly Salary (Min & Max) Metro City 15,000 to 20,000 & Non Metro 10,000 to 15,000
Incentive (If Any) 40 % of the salary
Other allowance (If Any) Traveling allowance
Working Hours 9 Hours
Monthly/Daily Terget 2 Cars sales in a month
Interview Process (Mode & Rounds of Interview) 3 rounds of Interview on the same day
Pre Joining Required Documents Graduation certificate
Offer TAT? (Post Selection) Same day


Job Title: Dealer Sales Executive

Educational Qualifications:

1. Essential: Graduate in any discipline OR Diploma in Engineering

2. Preferred: Graduate/Diploma in Engineering (Automobile/Mechanical)

3. Desirable: PostGraduate in Sales & Marketing discipline

Note: Undergraduates to be avoided for this profile

Requisite Experience:

Essential: Persons having an aptitude and orientation for a sales career

Preferred: A year of relevant direct sales experience in industries like Automobile,
Consumer Durables, Financial Services etc., which demand rigorous time bound
sales process involving various levers

Key Result Areas:

Actual vehicle sales against targets

Enquiry generation against target

Conversion ratio at all stages (Enquiry to retail) against target

Conversion time at all stages (Enquiry to retail) against target

Value Added Services (Accessory, AMC, TMI etc.) target achieved

Adherence to market activity plan

Job Description:

Planning & Prospecting

Creating an activity/target plan for self on a monthly basis to track pipeline, status
of each lead and conversion potential

Adhering to the monthly activations plan by product category & executing market
activation activities as planned by DSM & AGM (Sales)

Documentation and collection of all customer information during the activities in
order to open the green form & follow up on the lead allotted and conduct
visits/test drives as per appointment

Sales Process

Conducting a detailed need analysis to engage with the customer & position TML
products according to the identified need of the customer

Performing the demo process highlighting the benefits of the product to the
customer and also comparing with competition

Addressing all product related queries/objection by the customer and involve the
DSM when required

Marketing the various value added services available to the customer

Generating quotations for the customer based on their requirements and
considering the prevalent schemes/offers & guiding the customer on the financing
options, RTO process, insurance, booking amount, etc.

Continuous follow up with the customer at each stage to convert the enquiry to

Getting commitment sheet signed off from the customer after booking of the
vehicle & confirms the booking by accepting booking amount, opening yellow form
and completing all document requirements

Calculating the estimated time of delivery, explaining the delivery processes to the
customer & scheduling delivery time with customer and confirms after discussion
with the logistics department

Behavioural Attributes Must possess with high proficiency:

Customer Orientation

Selling Skills

Result Orientation

Problem Solving and Decision Making

Initiative & Objection Handling

Good Communication and Negotiation Skills

Knowledge required:

Knowledge of features, benefits and advantages of own and competition products

Knowledge of financing options available, generate quotation based on the
prevalent schemes, documentation required and timelines

Knowledge of all value added services associated with the product

Knowledge of events in the calendar year which have a high impact on sales

Knowledge of product demonstration and objection handling

Four wheeler commercial vehicle driving license is preferred

Reporting to: Dealer Sales Manager

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